Why Should One Register a Trade Mark?The value and benefit of registering a trade mark, especially in the case of new businesses, is often overlooked. Most business owners fail to realise that up to 80% and more of a business's total value resides in its non-tangible assets. It is therefore imperative that a business owner takes the necessary steps to protect those assets and to prohibit someone else from using it without the necessary authorisation. For more information about trademarks see:
|Trade Mark Guide|
1WHEN SHOULD ONE REGISTER A TRADE MARK?
It is always advisable to register your trade marks as soon as possible in order to enjoy the benefits and rights awarded to the proprietors of registered trade marks.
2WHAT ARE THE BENEFITS OF REGISTERING A TRADE MARK?
3HOW DOES ONE REGISTER A TRADE MARK?
See our Trade Mark Guide above.
May 26, 2020
Protection in the Age of Information “It used to be expensive to make things public and cheap to make them private. Now it’s expensive to make things private and cheap […]
April 10, 2020
At long last the main provisions of POPIA (the Protection of Personal Information Act) have been gazetted, and they will commence on 1 April 2020. That means that the one […]